American Axle - a Detroit based Tier 1 supplier was looking for an engaging way to bring clientele up Sweden and northern Michigan to experience first-hand the POWER OF AAM. AAM tapped producer/director Peter DAmato to produce a VR experience for a trade shows, training and brand immersion. Partipants put on an Oculus headset and experienced the power of AAM by being able to look inside their axle products.