GAME OF THRONES

We partnered with HBO and several agencies to deploy the SPARKD(TM) mobile experience in Toronto. Guests were able to get their photo taken on the Iron Throne, get composited with their favorite characters and assigned a house (you'd know if you're a fan of the show.) In real-time over 10,000 guests poured in daily and a dynamic leaderboard was established with feeds to Canadian media. At the end of the week long event a house was victorious.

Client

HBO

Experiencial Experience

Mobile app