Creative strategy, deep industry insights mixed with hi-brand storytelling chops. I envision content as a "platform" and spearhead for robust multi-faceted campaigns that deliver ROI.
Content + digital is not a Ron Popeil "Set it and forget it!" It's a robust plan that engages audiences over the long haul, moving customers deeper into a brand, poised for deeper conversation and action.
Creating video isn't enough, deploying the tech behind the scenes is even more important (media advertising, CRM management, purchase funnels, customer retention)